I had absolutely no experience in either video making or managing a YouTube channel or even social media as such. Looking for something new as well as greater impact, I was exploring thinking of ways in which I could reach out to students in small cities and overseas with a common message, the Digital platform seemed the most appropriate given the audience profile and their preferences. How did you come upon the idea of starting your business on You Tube? Did you have any prior knowledge or experience in making videos on this medium, because if you didn’t, then I am sure it must be quite intimidating in the beginning, what do you say? I wanted to provide authentic guidance to them, since it was apparent to me that the students were hungry for information, parents were not fully informed of various options available these days and counselors either had vested interests or were too expensive.Ģ.
I taught at several B-Schools and then set up a training company ‘Learning Tree’ to train bankers.Īlong the way, I became convinced that I should reach out to students not only when they are established in their careers but even earlier – as they are about to make the choices that would then define them for the next 10/15 years. It was overwhelming at the start but I soon found myself singing a tune while walking out of the classroom and I knew that this was where my heart was. There was hardly any time between the busy banking life so I started teaching on Saturdays and Sundays. So it all started with the Head of the Marketing department at IIM (Bangalore) asking me if I would like to take up their ‘Services Marketing’ Course as a visiting faculty. This was a bug in me since I was a kid, I remember teaching my classmates during my MBA days as well. So leaving that was not easy but I wanted to teach. Banking was exciting at the start, but 10 years later it just felt like it was more of the same and the only excitement seemed to happen on salary day (smile). I am a person who gets bored of things very easily.
Chetna first the obvious question, for a person experienced in the banking sector what made you jump to the education sector? And in education also, why did you choose to niche yourself in providing guidance and counselling to the students?
#Chet chitchat how to#
In an interesting interview with Bytetrails, Chetna reveals the past, the present and the future plans of her You Tube channel, besides giving some nuggets of wisdom on how to start a successful web based talk show.ġ. An ex-corporate banker turned successful entrepreneur, Chetna is committed to provide the authentic career counselling to todays youth as the information on her You Tube channel comes straight from the horse’s mouth wherein, she interviews the experts in the educational industry, CEO’s, founders, students and many more inspirational people.
With over 170 videos, more than 50,000 subscribers and close to 3 M views, Chet Chat is one of the largest growing online talk show in field of education and career.
#Chet chitchat pro#
Providing authentic career-oriented guidance to students and that too free of cost may sound rather unbelievable but its not untrue not if you go by the stats of the online talk show Chet Chat, a pro bono work started by Chetna Vasishth.
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